Atelier

A campaign exploring the art of making. The Oxford Street windows were developed in partnership with designer including John Galliano, Balenciaga, Yves Saint Laurent, Nicole Farhi, Miss Sixty, Kurt Geiger, and Vivienne Westwood , each expressing their relationship to craft and construction within a unified creative vision. In-house designed windows examined the physical elements of garment making: the safety pin, the scissor, the measuring tape, the spool of thread.

Black & White

A graphic color campaign, striking to playful, brought to life through an installation by Venezuelan London-based artist Jamie Gili incorporating over 700,000 hand-placed triangular pieces of paper to create a large-scale optical collage across the Oxford Street windows.

100 Most Beautiful

A collaboration with Harper's Bazaar and Getty Images. Each window along Oxford Street was conceptualized around an iconic woman, finding the defining visual idea within her image and era to showcase Selfridges product. Barbra Streisand’s icon profile rendered through the lens of Verner Panton. Jean Harlow to focus on swimwear. Stephanie Stephens climbing through a window into her bedroom, showcasing bedding and children's toys. Side windows dedicated to pivotal films of the time, among them Blow-Up and Taxi Driver, built entirely through printed paper.